We’re on a continual quest to develop unique and better performing sports skincare products. Every product we do is researched and tested in conjunction with our extensive network of elite athletes and professional teams we work with, supply, and trust.

Innovation, trust, performance and experience are the cornerstones of every product we develop. Every product has to be reimagined and set the new benchmark.

We develop each formula from scratch and rigorously test our formulas with our partners in elite sport to ensure the product meets the needs of the worlds best and provides a superior skin experience.


A champion team always beats a team of champions and our collaborative approach to product development is a fundamental reason Premax is known as the leader in performance skincare. We pride ourselves on listening to athlete feedback which forms a critical role in all stages of product development.


All our products undergo extensive and rigorous testing, exceeding EU and ANZ standards which are amongst the most stringent in the world. Once we are confident in our product, it is passed onto to our amazing athletes to test in the heat of battle. Tested on athletes not animals!

"I’ve worked for years in professional cycling, and when someone recommended Premax to me for the first time I thought... just another range of massage creams and chamois creams. I was so wrong! All the Premax products are unbelievably different to anything else, so much so we were shipping it from Australia before it was even available in Europe."

Marko Dzalo,
Head Soigneur,
Team Ineos Grenadiers


  • AusCycling
  • England FA
  • Australian Institute of Sport
  • Richmond Football Club
  • Renault F1
  • Cricket Australia
  • Australian Paralympic Team
  • Rowing Australia
  • Team Ineos Grenadiers
  • Singapore Sports Institute
  • British Athletics
  • Victorian Institute of Sport
  • Collingwood Football Club
  • Melbourne Vixens
  • Mercedes F1
  • Manchester City
  • England Cricket
  • Chelsea Football Club
  • Australian Commonwealth Games Team
  • Tennis Australia
  • Team Tibco-Silicon Valley Bank
  • Milwaukee Bucks